The Beatles' massive 'Hey Jude' soundtracks England's bid for Euro 2024 in new advert

13 June 2024, 13:00

Jude Bellingham in the Adidas 'Hey Jude' advert
Jude Bellingham in the Adidas 'Hey Jude' advert. Picture: Adidas

By Mayer Nissim

Hey Jude (and Bukayo and Declan and Harry...)

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This summer, England fans will be hoping that the national team can take a sad song and make it better when they step out onto the pitch for Euro 2024.

It's been three years since the team's heartbreaking final defeat on penalties at Euro 2020, and 58 long years of hurt since they last won a proper international tournament.

Adidas has latched on to that emotion of despair and lingering hope for its new ad campaign ahead of UEFA Euro 2024, by using a specially mixed version of The Beatles' classic 'Hey Jude' to soundtrack those emotions.

The advert opens with the all-too-familiar tales of heartbreak and defeat set to a spooky, stripped back version of Paul McCartney's epic, before exploding with the joy of the chorus and celebration.

It's a perfect choice for the 2024 team, which features Real Madrid's Jude Bellingham as one of its leading lights.

Hey Jude | adidas

The advert features past England stars David Beckham and Frank Lampard who came so near (but yet so far) to glory with the national team, as well as Stormzy, Laura Woods, and Ian Wright.

It all ends with a close-up of Bellingham and the inspirational slogan 'You Got This'.

England kick off their Euro 2024 campaign this Sunday night, June 17, at 8pm with their first group game against Serbia.